RockYou is a 14 people company, builds widgets for self expression. All spread virally with their widgets, which they promoted in Forums. Now they are on all major social networks and now seen by 1 in 4 net users daily today.
Zombies seems a cool one, worth checking out.
Jia Shen co-founder of Rock You is speaking at Community Next’s viral marketing experience. Ro Choy (bizdev guy) is ready to talk to any startup interested in RockYou building widgets (ro at rockyou.com)
RockYou – Launching Viral Widgets
1. Know your User:
– Understanding your users is No.1. Founders are all guys, social networks are lots of females.
– Go Online and surf at where your target demographics interact online. Subscribed to all teen magazines like Cosmogirl.
– Do not think of the guy next to you as your user, thats the biggest mistake by many Silicon valley startups.
– Facebook is 50% guys and 50% females.
– Took us a year to get into the mindset of our target users.
2. Make a simple Use Case to replace something that exists.
– Quiz are huge on Myspace, find low hanging fruit.
3. Create Viral Channels
– Myspace – user bulletins, In page profile
– Facebook – Minifeed, Invite (only 10 a day now), 14 effective viral channels found by experience
Think of what the users are doing, make it easy to send to the right people with right messaging.
How do you market test?
We do lot of user studies. Find active users and get their feedback. We are grassroots and find users from our database. Do a Webex on how they are using it and see understand usability. We got 9Million users in the last Month and half.
Ben Pashman of Gigya has joined him, as Gigya has been RockYou’s partner that helped them scale. Perfecting technology for widget distribution. Started with consumer focus then focus to become the services for widgets as an intermediary. They have partnered with 200 companies, have more 300 partnerships waiting ti go live.
Slide, Rockyou, PictureTrail, Photobucket, BunnyHerelabs, Poqburn Brightcove, Musicplaylist.com – all the top content sides are their partners.
Ben Flashman’s viral experience is B2B so a different experience.
1. Keep it simple, super simple.